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Corporate Identity & Brand Management

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Corporate Identity

The combination of color schemes, designs and words, that a company employs to make a visual statement about itself and to communicate its business philosophy is the essence of corporate identity. It is an enduring symbol of how a firm views itself, how it wishes to be viewed by others, and how others recognize and remember it. Unlike corporate image ,which is internal; a changeable mental impression, corporate identity is projected outward; a sensory-experience conveyed by such things as buildings, decor, logo, name, slogan, stationery and uniforms, and is largely unaffected by its financial performance and ups and downs in its fortunes.

Brand Management

The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction and and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product or service, but on other products and services associated with that brand.

Below are companies that we have helped improve their identity and brand!